# Website analytics

> Visitors to your public pages.

Source: https://paatya.net/docs/analytics/website

**Website analytics** shows how many people visit your academy's public pages, such as your landing page, course pages and sign-in page, and where they come from. The figures come from Google Analytics.

## Open website analytics

1. In the left menu, click **Analytics**.
2. Click the **Website** tab.
3. Pick the dates at the top, as on the [Learning](https://paatya.net/docs/analytics/learning#choose-the-dates) tab.

![The Website tab with visitors, the trend chart and the breakdown tables](https://paatya.net/docs/img/analytics-website-1.png)

## "Website figures are not available yet"

You may see this message instead of figures. It means website measurement hasn't been connected for Paatya yet, or its first figures haven't arrived. There is nothing for you to fix. Figures are brought in every three hours once measurement is running.

## The figures

| Figure | What it means |
| --- | --- |
| **Visitors** | People who visited your public pages. |
| **New visitors** | Visitors who came for the first time. |
| **Sessions** | Separate visits. One person visiting twice is two sessions. |
| **Page views** | Pages opened. |
| **Engagement rate** | The share of sessions where the visitor actually engaged, rather than leaving straight away. |
| **Time per session** | How long a visit lasts on average. |

Under the figures, a line says how recent they are, for example "Figures through 22 Sep 2026". Website figures are estimates from Google, not exact counts.

> **Note:** When your dates aren't exactly one day, one week or one calendar month, **Visitors** is each day's visitors added together. Someone who visits on three days counts three times.

Below that are a trend chart and four tables: **Top pages**, **Traffic sources**, **Countries** and **Devices**.

Only your **public** pages are measured. What your students and admins do after signing in is never sent to Google. Your [Learning analytics](https://paatya.net/docs/analytics/learning) covers that.

## Switch website measurement on or off

1. Go to **Settings → Analytics**.
2. Under **Website visits**, use the switch **Measure visits to your public pages**.
3. Click **Save**.

Visitors are asked for their consent first, and nothing is stored in their browser unless they agree. The consent banner links to your [Cookie Policy](https://paatya.net/docs/academy/policies), or to your Privacy Policy if you have switched the Cookie Policy off. If you switch measurement off, the Website tab says "Website measurement is switched off".

## Use your own Google Analytics (optional)

If your institute already has a Google Analytics 4 account, you can send visits to your public pages there too, and see them in Google's own reports.

1. In Google Analytics, go to **Admin → Data streams** and open your web stream. Copy the **Measurement ID**. It starts with `G-`.
2. In Paatya, go to **Settings → Analytics**.
3. Under **Your own Google Analytics (optional)**, paste it into **Measurement ID**.
4. Click **Save**.

![Settings → Analytics with the website visits switch and the Measurement ID](https://paatya.net/docs/img/analytics-website-2.png)

> **Note:** Your own Google Analytics account is covered by your own privacy terms. Switching off **Measure visits to your public pages** also stops sending visits to your own ID.

## Related

- [What visitors see](https://paatya.net/docs/public-website/what-visitors-see)
- [Learning analytics](https://paatya.net/docs/analytics/learning)